The Australian Organic Food Industry Market Analysis Essay

1) Executive Summary The global organic industry is the fastest growing food category, with demand outstripping supply in most developed economies. This presents significant export opportunities for Australia. Organics is practiced in over 120 countries of which Australia has the largest area of certified organic land with over 12.3 million hectares available. Since 2000, the Australian organic industry has more than doubled in value. Currently there are over 2,500 organic operators representing all levels of the supply chain. The Australian organic industry comprises a diverse range of products, which is expanding due to increasing consumer demand. The most important sectors are beef and horticulture. Companies are increasingly focusing on everyday foodstuffs, particularly whole fruit and fruit juices, which carry the ‘naturally healthy’ message. Berries, oats, whole grains, almonds, peanuts and fresh orange juice are examples of foods that have been successfully marketed for their intrinsic healthfulness† (Australian Trade Commission, 2016). The objective of this paper is to provide a contemporary overview of the Australian organic food industry Market analysis which includes, Target Marketing, Segments, Positioning, Micro Macro Environment, Consumer behaviour, Perception, Marketing mix strategies on a specific Organic brand from Woolworths called â€Å"MACRO†. Organic Food Market in Australia The Australian organic food industry is booming. It is currently worth aroundShow MoreRelatedSwot Analysis Of Bellamys1359 Words   |  6 PagesBellamy’s) is a public company producing organic infant formula and baby food in the Australian food and beverage industry. In order to assess the current position of Bellamy’s, a comprehensive SWOT analysis was undertaken. Resulting from this, two strategies are presented assist Bellamy’s in maintaining advantages over its competitors. SWOT Analysis In order to comprehensively describe the internal and external environment which Bellamy’s experiences, a SWOT analysis was undertaken. As a result of thisRead MoreThe Strategy Of A French 2008 Start Up Corporation1629 Words   |  7 Pagestheir own right. Since the time of Henry Ford, supply chain efficiency has traditionally been defined by production and distribution metrics such as cost of production and miles to market. However, social and cultural shifts from the 1980s to the present have seen an increasing emphasis placed on sustainability. In market economies the world over, this emphasis on sustainability has been met by innovators able to offer sustainability, or the distinctive platform positioning in the consumer-preferenceRead MoreMacro-Environmental Factors. 1. Political Factors. There1108 Words   |  5 Pagessignificant changes in the political and legal atmosphere in the last five years that will affect the operations of retailers in the industry (Plunkett, 2008). The federal government developed the Australian Competition and Consumer Commission’s (ACCC), which is regulating the industry (Tootill, 2012.). The ACCC introduces a variety of policy changes that will open industry competition. These legislative reforms, including taxation and regulatory environment, are factors that should be taken into accountRead MoreWhat Are The Changes And Trends Of The Total Market1729 Words   |  7 PagesTrends of the total market Trends of the total market is forecasted to decline, Unemployment figures will remain higher than pre global crisis which will affect customers purchase conditions for major household items, such as groceries. Improved low-cost private-label products have become increasingly attractive to customers, especially low-income families. Consumers prefer lower priced and ‘on-special’ items, rather than higher price items. The private-label products will continue to grow and extendRead MoreMarketing Plan For The Fast Food Industry Essay1570 Words   |  7 PagesINTRODUCTION Today, the markets have become competitive, as the integration of the innovations; either through strategic influences, cultural diversity, or the technological advancements has increased. Therefore, while launching the new products or assimilating the innovative change in the business processes or services, the requirement of the market plan is perceived efficient. It is also known that the development of the marketing plan supports the businesses to integrate the unique elements andRead MoreA Report On The Food Industry, Target Market And Swot Analysis1543 Words   |  7 Pages This purpose of this report is to provide detailed Situation Analysis for new business in healthy food industry. The report presents the overview, competitors in the industry, target market and SWOT analysis. The aim of this report is to help you in designing market plan. There is rising potential business opportunity in this Industry because consumers are showing greater concerns over eating healthy. Therefore the numbers of potential and existing direct competitors are on rise too. However, tacticalRead MoreMarketing Plan For New Business Healthy Food Industry1727 Words   |  7 PagesThis purpose of this report is to provide detailed Situation Analysis and marketing plan for new business in healthy food industry. The report presents the overview, competitors in the industry, target market and SWOT analysis. The aim of this report is to help you in designing market plan. There is rising potential business opportunity in this Industry because consumers are showing greater concerns over eating healthy. Therefore the numbers of potential and existing direct competitors are on riseRead MoreIntroduction Of Dairy Industry And Murray Goulburn1662 Words   |  7 PagesThe Introduction to Dairy Industry and Murray Goulburn (Devondale): The Australian Dairy Industry in general, remains to be one of the most important rural industries in Australia. In fact, the Australian Dairy Industry is a well-established industry in the nation (Dairy Australia n.d.). Murray Goulbur-Devondale holds a strong position within the Australian Dairy Industry due to the company’s ability to commit to promoting sustainable practices towards their environment, society and resources. MurrayRead MoreA Research Proposal On Organic Vegetable Industry3556 Words   |  15 PagesThe organic vegetable industry is expanding, with more demand for natural fruits and vegetables and increasing awareness of potential issues with conventionally grown vegetables. Organic vegetables are grown without the use of pesticides or chemicals. The industry has seen an upswing in demand in recent years and reaching a more mainstream market, although the supply of organic vegetables have not expanded into supermarkets and are mostly still sold through partic ular outlets, which makes availabilityRead MoreExecutive Summary : The Australian Supermarket Industry1790 Words   |  8 PagesExecutive Summary The Australian Supermarket Industry is the very hot topic that’s why very interesting topic now days. The Australian supermarket and grocery stores have a very severe competition in Australia mainly because of organizations competing in this mature industry are going towards cost reduction initiatives with competing advantage rather than product differentiation strategies, In other words business in this industry increase market share by charging lower prices while making reasonably

Learning Into Three Sub Categories - 1825 Words

According to a study conducted by the Institute of Education, â€Å"children who read for pleasure made more progress in math, vocabulary and spelling between the ages of 10 and 16 than those who rarely read† (â€Å"Reading for Pleasure,† 2013). Nowadays, we see children who prefer using the latest gadgets, rather than reading a book. This is due in part to the significant advancement in technology, but the main concern here is, how can parents keep their children away from iPad’s, iPhones, and playstations, and get them to read? Psychologically. Learning is a very important part in psychological development, and is defined as â€Å"the process of acquiring new and relatively enduring information and behavior† (Myers, 2013, p. 266). However, not all†¦show more content†¦268-283). How can we use this concept of classical conditioning to help parents encourage their kids to read more often? One of the earliest methods of classical conditioning for reading in children can occur during infancy. â€Å"Reading to infants contributes to the development of their growing brains and gives them a good start towards a lifelong love of reading and good literature† (â€Å"The Importance of Reading,† 2015). Reading aloud connects synapses in the infant s brain through the linking of neurons, thus greater enhancing child development. Infants have stranger anxiety starting from nine months of age, and always feel the need to be close to parents or caregivers. As a result, if the parents or caregivers read to their children, the children can associate reading with a pleasant interaction from the parents. Emerging from infancy, there are also many precautions that can be taken to get children to read in their early years. For example, â€Å"Parents can convey important positive impressions about reading by making reading an experience their children will remember and cherish† (â€Å"What Parents Can Do,† 2015). Changing your tone of voice for different characters is one of the many strategies that leads children to be more engaged. The different tones create a sensation

IT Professional and Society Samples †MyAssignmenthelp.com

Question: Discuss about the IT Professional and Society. Answer: Ethics are set of regulations and rules, which are identified for a specific group of individuals. From the lectures and the presentations I have attended, I have learnt that ethics are the most important feature that are eventually responsible for the goals, objectives, actions and policies of that organization (Andriof et al. 2017). I have known that the following the rules of ethics is mandatory for professions and specially IT professionals. Ethics help the information technology professionals to complete their tasks by being morally and ethically correct. The following essay is a reflective essay on what I have learnt from the classes, reports and lectures about ethics and ethical culture for IT professional and society. This essay will focus on the topics that I have learnt from class, which includes the ethical dilemma and privacy, artificial intelligence and ethics, the social and ethical aspects of widespread automation, future technology, IT product copyright, ethical standards and conduct, technology impacts on society, the ethics committee, ethical cultural issue and stakeholders. I have learnt from the presentations, classes and lectures that a stakeholder can be anyone related to a particular organization. Precisely, I can say that stakeholders are those individuals or groups of people, who are directly or indirectly affected by an organization or can directly or indirectly affect the organization. These people are responsible for the overall growth of the organization. Every decision taken by the stakeholders of an organization are for the betterment of that organization (Missonier and Loufrani-Fedida 2014). I have also known that a stakeholder can be either internal or external, which means the stakeholders can belong either to the internal authority of the organization or to the external authority of the organization. Moreover, a stakeholder can be either junior or senior level. A stakeholder can be the unions, suppliers, customers, clerks of an organization. Similarly, the top management level, that means the directors, chief executive officers and many more can also be claimed as the stakeholders of that organization. I understood that these stakeholders are the important part of an organization. I have understood that ethical dilemma and privacy are the most important features for an information technology professional. Ethical dilemmas create a major problem in the work places of all individuals. I have understood that it is the social responsibility of all professionals to overcome ethical dilemma and privacy issues (Braswell, McCarthy and McCarthy 2017). This can be only done with the help of IT professions Codes of Ethics and Codes of Conduct. These codes of ethics and codes of conduct are responsible for the development of personal ethical framework and also to understand the moral and legal responsibilities of these IT professionals towards their profession and society. My lecturer helped me to understand the basic concept of ethics of artificial intelligence. It is a broad portion of the ethics of technology that are mainly related to robot and all other artificial intelligent things. I have learnt that ethics of artificial intelligence is subdivided into roboethics (Russell 2015). Roboethics is nothing but the concern of the human behavior regarding the designing, constructing, utilization and treatment of the machine ethics and artificial intelligent beings. I have understood that roboethics deals with the moral and the ethical behavior of AMAs or the artificial moral agents. The other things that I have learnt from my lectures and presentations are the ethical and social effect of automation on the society. The technological developments like the machine learning, artificial intelligence and big data have created a major effect on the entire society. There is a potential scale of disruption created by these above mentioned technological developments (Berberian et al. 2012). These technologies often force an individual or an IT professional to be ethically and morally incorrect and this creates problem for that professional. My lecturer helped me to understand this concept by providing me relevant examples. My lecturer was extremely helpful in helping me about the ethical implications on future technology. Previously, I had vague ideas about this particular topic. However, after attending the classes and lectures, my concept and idea were absolutely clear. Ethics play a significant role on future technologies. The technologies that are emerging in the modern technological world should be ethically correct or should have ethical implications (Stahl, Eden and Jirotka 2013). There are certain ethical and regulatory challenges that are faced by the future technology. My lecturer helped me to understand the various implications of ethics on future technology. If these technologies will not be ethical correct, it will be extremely harmful for the society. Copyright rights have created a major problem in the modern society. Copyright is the policy or the legal right, which allows an individual to use others property. When the owner does not know about this and the person is utilizing the property without the permission of the owner, it is known as the violation of copyright (Dewey 2016). In IT world, it is extremely common that the products are violating copyright policy. My lecturer gave examples for understanding this concept. Suppose, an company has made a product, but it is stolen by the second company and that company is claiming that they have made the product. This is absolutely unethical and illegal and can lead that person in jail. The next thing that I have learnt from the lectures is the ethical standards and conducts. The ethical standards are as follows: i) Integrity: This is the most important standard according to ethical standards and conduct. There are high standards of personal and professional integrity (Herlihy and Corey 2014). This is mandatory for an IT professional for maintaining integrity in his workplace. ii) Accountability: The second ethical standard is the accountability. All the IT professionals should take individual responsibility for all actions and outcomes. It has no tolerance for ethical violations. iii) Teamwork: The third ethical standard for an IT professional is to maintain a service environment that encourages innovation, creativity and positive results through teamwork (Dewey 2016). My lecturer helped me to understand the need and importance of teamwork in ethical work place iv) Excellence: The final ethical standard for an IT professional is to be dedicated to fair treatment, mutual respect, diversity and trust. The last things that I have learnt from the lectures and presentations are the ethical cultural issue and ethical committee. I have understood that ethical cultural issue occurs because of the behavior of human beings. This behavior is exhibited in two distinct approaches (Sharkey and Sharkey 2012). They are by noticing the actions and activities like the corporate and the public statements about the ethical behavior and the collection of the ethical attributes and values. These are extremely important for any IT professional to understand the overall scenario of ethics in his work place. Therefore, from the above reflective essay, I can conclude that the ethical standards are the most important part of a company. They are responsible for the betterment or the loss of the organization. The stakeholders are affected with the overall growth of the organization. Stakeholders are those individuals or groups of people, who are directly or indirectly affected by an organization or can directly or indirectly affect the organization. In the above essay, I have described about the different topics related to ethics like the ethical dilemma, ethical standards and conduct, copyright issues, implications of ethics on future technologies and many more. I have understood that all the ethical issues are can affect to an IT professional in his workplace and he should be ethical correct for the betterment of his workplace and society. I am thankful to my lecturer and peers, as they have helped me a lot in my understanding of the topic. References Andriof, J., Waddock, S., Husted, B. and Rahman, S.S., 2017.Unfolding stakeholder thinking: theory, responsibility and engagement. Routledge. Berberian, B., Sarrazin, J.C., Le Blaye, P. and Haggard, P., 2012. Automation technology and sense of control: a window on human agency.PLoS One,7(3), p.e34075. Braswell, M.C., McCarthy, B.R. and McCarthy, B.J., 2017.Justice, crime, and ethics. Taylor Francis. Dewey, J., 2016.Ethics. Read Books Ltd. Herlihy, B. and Corey, G., 2014.ACA ethical standards casebook. John Wiley Sons. Missonier, S. and Loufrani-Fedida, S., 2014. Stakeholder analysis and engagement in projects: From stakeholder relational perspective to stakeholder relational ontology.International Journal of Project Management,32(7), pp.1108-1122. Russell, S., 2015. Ethics of artificial intelligence.Nature,521(7553), pp.415-416. Sharkey, A. and Sharkey, N., 2012. Granny and the robots: ethical issues in robot care for the elderly.Ethics and Information Technology,14(1), pp.27-40. Stahl, B.C., Eden, G. and Jirotka, M., 2013. Responsible research and innovation in information and communication technology: Identifying and engaging with the ethical implications of ICTs.Responsible innovation, pp.199-218.

Marketing Plan for Fly360

Executive Summary The company has identified a growth opportunity in the aviation industry, specifically in the low cost sector in Europe. Opportunities in the low cost industry arise as a result of unfulfilled demand, especially in relatively smaller markets outside the major cities in Europe.Advertising We will write a custom coursework sample on Marketing Plan for Fly360 specifically for you for only $16.05 $11/page Learn More In response to the gap in the aviation industry, the company has chosen to establish fly360 airline, an airline that offers passengers a wider array of destinations, linking established cities and growing economies within Europe. The airline will adopt a low cost model, whereby cost savings from operations will be passed down to consumers, and thereby increase access to the airline. The proposed airline comes at a time when Europe, and the rest of the world, is emerging from the recent global recession. While some airlines have wound down operations, fly360, with a sufficient capital base, aims on establishing itself in Europe’s regional airspace. Some of the strategies that will be adopted by the airline include high seating density in aircrafts, uniformity of planes and simple and consistent pricing mechanisms. The airline will also employ technology that will lead to cost and time savings, and in the derivation of customer satisfaction. Quality services will differentiate the company from its competitors. Fly360 targets to achieve sales of  £30 million within the first year of operations, and an operating margin of 15 per cent. Situational Analysis Customer Analysis Majority of customers are price conscious business travelers. Passengers may not be keen on paying higher prices for short haul trips, and many may rather go without the amenities such as food and drinks aboard the plane for a three hour flight. Business people form a significant proportion of airline passengers as their travelling needs last throughout the year, as compared to leisure and tourist passengers whose flight requirements are characterized by seasonal patterns. Business people would be attracted by an airline that offers a high frequency of flights in a day, or within a week. Customers would be attracted to cheap fare offers. The low cost structure of the business could not allow for distinction of classes within the plane. For a short haul flight, basic standard services could be preferred by air travel passengers.Advertising Looking for coursework on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More With the strengthening economic growth in Western Europe, and growing opportunities in Eastern Europe, demand is likely to increase between these two routes as passengers travel for business purposes. Passengers were initially forced to purchase return tickets so as to benefit from discounted tickets. A simple and flexible pricing structure m ay encourage passengers to book in advance so as to benefit from cheap fares. The business community travels frequently hence a pricing mechanism where all fares are one way may go well with the passengers. The appropriate segment for the airline would therefore be price conscious business community. Other passengers such as the middle class, students and leisure seekers may also access the services of Fly360. Marketing efforts will be directed to ascertain to these passengers that the company is not only comfortable to fly with, but has a clear and advantageous pricing policy. Given the travelling requirements of the business community, the passengers are likely to award the airline with volumes which can lead to the achievement of economies of scale. High frequency of flights will subsequently lead to increased revenues for the airline, and the company as a whole. Competitor Analysis There are two types of competitors that must be considered in the airline business. First, attenti on has to be drawn to other low cost â€Å"no-frill† airlines within Europe, and secondly high standard established airlines that operate within and beyond Europe. Big airlines such as British Airways, KLM, Air France and Lufthansa all provide valid competition for the proposed airline by offering the business and economy classes of travel packages. Low cost airlines such as EasyJet, Debonair, Ryanair and Virgin express offer direct competition for the proposed airline since they all offer similar services, and serve most of the projected routes. Getting a competitive advantage for both direct and indirect competitors is both vital and essential towards achieving the objectives of fly360.Advertising We will write a custom coursework sample on Marketing Plan for Fly360 specifically for you for only $16.05 $11/page Learn More The company has established strategies that will lead to relative differentiation of the airline from its competitors and al so lead to cost savings that will be beneficial to the airline. The airline hopes to incur low operational costs while delivering value to passengers of fly360, an effective combination of strategies that will propel the growth of fly360. Factors to consider when developing competitive advantage include; the safety of the airline, whether as a result of actual results or through perception of fly360. The range of prices offered, number of destinations served and the convenience of flights will serve a major competitive ability for the proposed airline. Fly360 will seek to increase the frequency of flights and increase the number of connections so as to serve more passengers. Convenient arrival and departure times will make the airline reliable; while the ease of booking flights online in advance so as to take advantage of discounts will improve the image of the airline. Furthermost, a competent and friendly workforce may work to ensure that customers are comfortable, leading towards customer satisfaction and ultimately a good reputation of the airline. The main competitors in the low cost aviation industry include EasyJet and Ryanair, which have both implemented most of the strategies identified for success. Fly360 hopes to differentiate itself from its competitors by employing technology to serve this purpose, such as cargo tracking, electronic ticketing, and electronic check-in as well as safety technologies. The company will spend a considerable amount on its marketing portal that will make it easier for passengers to book flights, reserve tickets and acquire information about fly360 as well as its services. Customers will also be able to access promotional information from the marketing portal, while the company could view it as an effective and cheap means of advertizing to potential passengers. Company Analysis The company has identified the growth potential in the low cost aviation industry, and intends to start operations by the beginning of the year 2 011. The company, with its fly360 airline, may partner with other airlines and companies in Europe so as to foster growth of the airline and mutually benefit from the growing industry.Advertising Looking for coursework on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The low cost aviation industry is witnessed significant expansion since the low cost model was first introduced in Europe in the 1990s. The growth in industry has been furthered by the growing economy and social stability in both Western and Eastern Europe. Turkey in particular has emerged as a high potential market, and its integration in the euro zone may increase travel between Turkey and the rest of Europe. The company has realized that fly360 can best capitalize on the market by linking key destinations in Europe and beyond. Key success factors for the airline include provision of standardized services that will lead to lead to customer satisfaction and cost reduction for the company. The airline will serve under subscribed routes by major airlines as well as areas with unmet demand, especially regions in Eastern Europe. The company will set about priorities that increase the airline’s competitive strength. Such priorities will include pricing policies that will make the services of the fly360 more accessible while maintaining healthy margins attractive to management. Performance is another vital priority whereby marketing efforts will communicate the airline’s dedication to timely and safe travel. This will enable customer satisfaction, acceptance and goodwill of fly360 which will lead to the attainment of a healthy proportion of the market share (Piercy 2006). Performance can be measured by analyzing response from passenger feedback, public relations efforts and industry publications. Integrity in service delivery and management of fly360 will enhance customer loyalty, thus securing future earnings for the company. Community/Climate Analysis Oil price fluctuations are likely to impact future strategies used by the airline, which may lead to price adjustments or reduced profits. The economic situation in Western Europe is conducive for low cost airlines, whereby competition laws protect the industry from bigger players in the aviation indus try. The political environment in Eastern Europe is improving as governments wish to attract investors in those regions. Western Europe is also characterized by expatriates from Eastern Europe; therefore the growth of travel between Eastern and Western Europe appears positive, both in the short, medium and long term. Marketing Mix Product The planes will have to be uniform so as to save on costs of maintenance and training that would have otherwise been incurred had the airline had several fleet models. A few plane models will do in this instance so that the firm can easily transfer personnel and equipment from one plane to another without significant costs. The company can purchase several Boeing 737-300 or the 99 seat British aerospace Avro RJ100 for this purpose, thereby enabling the airline to transfer cost savings to customers. The airline will strive to ensure comfort for its passengers in a cost effective manner. The proposed business model does not support the utilization of luxuries; hence the airline will have to offer standard services while ensuring that all services are customer friendly. While the airline may not offer food and drinks aboard flights, customers may get the chance to purchase such items during the flight. Plane models will have to be modern, with spacious leg room for passengers as well as comfortable seats. Price The airline will set to establish itself as user friendly and predictable. The price levels are to remain clear and consistent, while tariffs will be understandable. This will discourage any ambiguity in pricing policies which will enable the airline to build on passenger trust, as passengers will not expect any unpleasant surprises. Appropriate discounts may be set to encourage passengers to book tickets in advance. Adults flying with their children can also pay less for the passage of their children while infants may not be charged at all (Piercy 2006). Majority of startups have gone under by engaging in price wars, bot h within and outside of the aviation industry. It is therefore the policy of the company to avoid strategies aimed to react to competitors, at least in the short run. A predictable pricing policy is likely to reduce uncertainty both from the company’s and customers’ perspective, and therefore result into fewer complaints from customers. Fly360 could operate from two sets of fares, based on weekday fares and weekend fares. Weekday fares would be slightly higher than those offered on weekends as they target business people who are willing to pay a slight premium for the convenience of weekday flights. During weekdays, passengers can expect to pay prices ranging from  £60 to  £110 for short flights and prices slightly in excess of  £150 for long flights. Weekend fares could be between10 and 20 per cent lower than weekday fares. Variations in prices may only arise from discounts on early booking, discounts on children and infants and stand-by fares. Discount ranges a re to be established on a scale whereby the amount of discount depends on the timing of the flight reservation. On early booking, customers may experience a 15 per cent discount if the reservation is made 30 days in advance. Should the 30 day window pass, passengers could get a 10 per cent discount if the ticket is purchased more than 20 days in advance while a 5 per cent discount could be set for passengers who reserve a flight 7 days in advance. The pricing mechanism is likely to draw a positive reaction from passengers as compared to competitors who only offer a flat discount regardless of the fare. Stand by fares are prices paid by passengers who are willing to accept any offer at the last moment before a flight. Place Fly360 airline will be located in optimal locations as per parameters such as financial implications of the chosen location. A critical factor to consider in this respect would be the price charged by airports that would be harboring the airline. Other factors inc lude traffic conditions, availability of sufficient and low cost facilities and ability to connect with other major carries within Europe. An appropriate location would encourage continuous flights to critical and secondary destinations within Europe. Possible locations include Luxembourg (Luxembourg), Berlin (Germany), London City Airport (UK), Amsterdam (The Netherlands), Cologne (Germany) and Stanstead Airport (UK). Passengers can reserve tickets online, more conveniently at their homes or offices, rather than presenting themselves at the airports which will save them significant costs and time. Promotion The design and conception of fly360 will likely steer the airline during its launch in 2010 and in subsequent years. The management of the airline and the sales and marketing department will work hand in hand to ensure that positive and unique qualities are portrayed in the market, appealing directly to potential customers. A strong public relations initiative will create a stro ng foundation for campaign activities that set to create a strong foot hold for the company on entrance into the industry. The company could hire consultants who would advice on the placement of advertisements in online, telecommunication as well as print media. The company may also utilize consultants to conduct market research in the aviation industry. More emphasis will however be placed on the proposed online marketing portal which may prove to be a source of competitive advantage for the airline. The online portal will have to fast paced, informative and user friendly so as to provide timely information and encompass services such as online reservations and e-ticketing. While marketing efforts may steer people towards the website, the website will offer a pleasant experience for visitors and encourage them to use it for all their travelling needs. As a startup company, the use of promotional prices may strain the airlines cash flows. The airline will therefore have to limit pro motional fares so as to achieve the specified objectives in the given time periods. In one instance, a special promotion may be used simply so as to gain recognition on entry into the industry, and launch of flights. The airline may have to partner with travel agencies during the first year of operations, such as Travelocity, though marketing efforts will be targeted towards fly360’s website, therefore reducing costs on commissions paid to travel agencies over time. The main mission of the advertizing initiatives will be to guide people to fly360’s online marketing portal. Advertizing content will be placed strategically in online websites and print materials such as newspapers and magazines. The advertizing campaign will commence two months prior to the launch of operations, with visual aid displaying satisfied passengers, including a slogan such as â€Å"We’re Here For You, Now Lets Fly360.† The advertizing campaign is likely to cost  £70,000, inclusi ve of tax. Performance of the marketing campaign will be measured by the number of visitors on the fly360 website. Budget and Timeline With the  £1,000,000 marketing budget, the marketing department hopes to engage in activities that will increase the recognition of fly360, and increase the growth of the airline in accordance with the company objectives. The following table gives a timeline for marketing expenditures. Milestone Start Finish Budget Legal and consulting Jun 1 2010 Jun 30 2011  £200,000 Route and market study Apr 1 2010 May 15 2010  £100,000 Brochures and marketing materials Jan 1 2011 Jan 30 2011  £40,000 Design consultants Jul 15 2010 Aug 30 2010  £70,000 Website development Dec 1 2010 Dec 20 2010  £150,000 Public relations and advertizing Jan 1 2011 Feb 30 2011  £120,000 Training Sep 1 2010 Sep 30 2010  £60,000 Travel agents Oct 1 2010 Nov 30 2010  £260,000 TOTAL  £1,000,000 As a result of the marketing campaign, revenue s are estimated at  £6,500,000 in the first quarter of operations from flight passengers. The return on investment (ROI) would be: (total revenues of  £6,500,000/total investments of  £1,000,000) 650 per cent from the marketing campaign. References Piercy, N., 2006. â€Å"Reinventing the Airline Business†. Business cases. No. 0068. Retrieved from www.businesscases.org This coursework on Marketing Plan for Fly360 was written and submitted by user Jaidyn Nolan to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Analyze Common Characteristics Of Effective Institutions Of Learning Term Paper

Analyze Common Characteristics Of Effective Institutions Of Learning Term Paper Analyze Common Characteristics Of Effective Institutions Of Learning – Term Paper Example s of learning have to be effective in the service they provide to their therefore, it is common to find some common characteristics among effective institutions of learning. For an institution of learning to be considered effective, it must be able to achieve all its objectives, which are mainly centered on improving students’ literacy in the schools. According to DEECD (2011), the main objectives of effective institutions of learning are to pursue excellence and to achieve literacy-learning outcomes for their students. According to DEECD (2011), the first characteristic of effective institutions of learning is having shared vision and goals, which ensure a unity of purpose in the provision of education to students. Having shared vision and goals also involves having consistent practices in schools. The second characteristic of effective institutions of learning has to do with purposeful teaching and leadership, where the school administration is expected to have efficient org anization, clarity of purpose, well-planned lessons and adaptive practice. The third characteristic is the presence of high expectations for students and teachers, where the instructors take an active role in supporting the performance of their students in learning. The instructors are also expected to provide an intellectual challenge to their students. Accountability is also an important characteristic of effective institutions of learning, where the instructors are expected to have a focus on improving students’ results in learning, continually exploring students’ progress, and reviewing ways of improving the learning process. The last characteristic of effective institutions of learning is the availability of a stimulating and secure learning environment, which ensures that the self-esteem of the students is raised, and the discipline standards in the institution is kept high. ReferenceDepartment of Education and Early Childhood Development (DEECD). (2011). Charact eristics of Effective Schools. Retrieved on January 16, 2011 from:

Juan Gines de Sepulveda and Bartolome de Las Casas essays

Juan Gines de Sepulveda and Bartolome de Las Casas essays When Columbus discovered the New World, he reported that the inhabitants, although intelligent, had no significant weapons. Therefore, they could be easily conquered and enslaved. The Indians were needed to be laborers for the Spaniards in their search for gold in the New World. Their suppression of the Indians was justified to European leaders on two grounds: (a) their labor was required in order to obtain gold and other wealth; (b) they were uncivilized people who would be rewarded by being given access to a more advanced religion. This began the conquests and the destruction of a civilization. It also brought about the debate of human rights and the civilized treatment of other races. Philosophical discussions occurred, and these two articles are a noted example of the ideas and beliefs that were deliberated. The contrast between these two historical documents is quite apparent. To find the similarities, one has to search a bit deeper. Bartolome de Las Casas was a missionary/priest and known as a defender of the oppressed. Juan Gines de Sepulveda was a prominent and influential Spanish philosopher of the 16th century. Both men preached their opinions about the inhabitants of the New World, however their ideas were as different as night and day. Their perceptions of the native inhabitants formulated their opposing views on how the Spaniards should treat them. The most obvious difference between the two authors is that Sepulveda thinks very little of the Native Americans, while Las Casas thought of the Indians as people with potential to do great things. They just needed a little help and guidance from the Europeans. Sepulveda believed that the Spanish had a right to rule the new world because they were superior. He states that the Spaniards were wise, talented, humane, and religious. He branded the Indians with such terms as barbarians, cannibals, murderers, and cowards. Sepulveda subscribed to the Aristotelian hierarchical th...

Leading and Managing in Organisations Essay Example | Topics and Well Written Essays - 4000 words - 1

Leading and Managing in Organisations - Essay Example The key to effective time management is planning ahead. I need to plan my time well by considering all activities and allocate time to each activity accordingly. The main issue with me was that I was experiencing increased work overload and pressure, which caused considerable anxiety and stress. This was because planning was completely lacking in my self-management. After I started planning my activities, I realized how much work I actually had and how much I was able to complete. I also tend to postpone activities that are of little interest, which later became a burden. I had to avoid procrastination in order to save time (Corttrell, 2003). Another key learning was prioritizing my work. I learnt how to prioritize my work based on its importance. Upon reflecting on my previous actions, I realized that I was in the habit of attending to important tasks first, and avoid others; this process seemed never ending. By prioritizing and planning, I will be able to complete all tasks. Another important aspect in effective time management is to avoid wasting time or to avoid activities that take up time. I realize that I have the habit of helping others too often, which takes up much of my time. I need to learn to say no in a polite manner and decide when to help others. By setting timelines to certain activities such as meetings, discussions etc, I will be able to avoid wastage of time. Sometimes, talking and discussing less has better impact on activities than too much of talking (Cottrell, 2003). Problem solving is an important activity that everyone faces; it is more important for people in the leadership roles. I make decisions very quickly. In case of issues, I feel stuck at some point or the other. However, sometimes my decisions do not work. Reflecting upon these patterns of my decision making, I realize that the decision making